How to create your LEAP strategy

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This week we’re quoting Dr. Ramses Alcaide (President and CEO at Neurable)

What Alcaide said: 

“Events like LEAP hold immense value for me and my organisation. These gatherings provide a unique platform for networking, knowledge exchange, and staying abreast of the latest industry trends and innovations.” 

And it got us thinking: How can our attendees get the most out of LEAP? 

We’ll be honest – it’s not difficult to find inspiration, knowledge, and new connections at LEAP. 

Every year we’re blown away by the energy of the event, and the openness of our speakers, exhibitors, and attendees. Conversations flow freely, partnerships are born, and visitors leave with tools and ideas that can transform their businesses, their careers, and their communities. 

But some attendees take this to another level. They arrive in Riyadh with a strategy – and they use that strategy to gain even more from their experience at LEAP. 

A strategy for attending an event? 

Yes. But it doesn’t have to be complicated – it’s about knowing why you’re there, setting achievable goals, being ready to collect and store the information and contacts you acquire along the way, and then acting on those gains quickly after the event is over. 

How to create your plan for LEAP 2024

LEAP 2024 is only four months away. And while you’re trying to get your head around how incredibly quickly time is passing these days (didn’t LEAP 2023 just happen?), now is also a really good time to create your strategy; so you can leverage the unparalleled opportunities at the event. 

Define your why:

Are you coming to Riyadh to build your professional network? Do you want to build awareness for your startup, or meet potential investors? Are you in the research phase of a new idea, product, or business, and looking for market insights? Is your business in need of new technologies to increase efficiency and profitability? Or are you just…curious? The list could go on: there are infinite reasons for anyone working in (or around) the technology industry to come to LEAP – and a vast number of ways that the event could move you closer to your most ambitious goals.

Set your goals:

When you’re clear on why you’re attending LEAP, you can set some goals within that reason to help you focus and get the most out of your time. We suggest setting some very specific goals – like writing down the workshops and keynotes you absolutely don’t want to miss, or the names of speakers or exhibitors you particularly want to meet face-to-face. And also set some more general goals; for example, get the contact details of 15 people relevant to my sector, or tell 12 people what my business does, or identify two potential tech solutions to a problem I’m having in my business.

The practical bit: plan how you’ll record information:

From contact details to new ideas, you’ll gather a lot of new information at LEAP. Make a plan for how you’ll record it to make sure nothing gets lost, and to make it as easy as possible to find and use relevant information later on. Maybe you’ll store bullet-point notes about workshops and talks, plus notes detailing interactions you had with any new contacts – so that when you get in touch at a later date, you can include personal touches that remind them of conversations you had at the event.

Create a post-event plan to reflect on your experience and capitalise on any gains:

During the first couple of weeks after the event, it’s really useful to sit down with all your (carefully organised) notes, and assess what you learnt, who you met, and how you’re going to move forwards. For example: Which new contacts will you reach out to first, and for what purpose? Are there any research avenues or new technologies you want to learn more about? Can you turn some of your notes from the event into high-value content, for your professional social media or for your brand’s marketing output? 

A strategy like this is more than a personal exercise 

Creating a clear strategy to help you get the most out of LEAP serves another purpose, too. It makes it really easy to communicate the value of your trip to your bosses and peers – so they’ll be keen for you to come again. 

Have an idea for a topic you'd like us to cover? We're eager to hear it! Drop us a message and share your thoughts.

Catch you next week,
Richard McKeon
Marketing Director

P.S. - Mark your calendars for LEAP 2024 📅 4-7 March 2024. Want to be a part of the action?

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