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You’ve heard it, we’ve heard it, and even people who aren’t involved in the AI sector have heard it: tech giant Apple and ChatGPT creator OpenAI recently announced a partnership that will embed emerging generative AI technologies into new Apple operating systems.
But beyond this specific partnership, the news set our minds tingling: how will partnerships drive the future of AI? And will some partnerships have a more positive impact than others?
Profit and positive impact don’t have to be mutually exclusive. Far from it, in fact – in today’s consumer climate, positive impact can drive sales and increase a company’s potential to build a loyal customer base over a long period of time.
But as a developing field of technology, some partnerships will be focused on their profit potential, while others will be forged specifically to enable innovation and help develop AI technology that can have a positive impact on people and the planet.
And we need a balance of those partnerships. Strategic partnerships designed to capture profits have to happen alongside impact partnerships designed to shape the future of technology.
IBM’s partnership with MIT in 2017, to establish the MIT-IBM Watson AI Lab, is one of those collaborations that’s focused on advancing fundamental AI research and developing technological capabilities that can have a real societal benefit.
And Google’s links with the non-profit Partnership on AI, along with around 100 other organisations across sectors, is focused on studying and expanding AI ethics and developing best practices.
The Frontier Model Forum by Google, Microsoft, Anthropic, and OpenAI is working to increase the safety of frontier AI model development; and MLCommons is specifically focused on accelerating machine learning innovation to have a positive impact.
As we shift into the new AI era, more and more partnerships are being established between tech companies, AI developers, and research bodies across industries; developing solutions for key social issues that lean into the potential of machine learning models.
The impact of each of these partnerships will become clearer as AI is deployed across more aspects of economic and social life – and as the world works towards AI policies that place boundaries around the scope and risk of AI use.
Which AI partnerships do you think will have the biggest impact – and why? Open this newsletter on LinkedIn and tell us in the comment section. We might even get in touch to feature your perspective in a future newsletter.
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Welcome to the 9 new deep divers who joined us since last Wednesday. If you haven’t already, subscribe and join our community in receiving weekly AI insights, updates, and interviews with industry experts straight to your feed. DeepDive Your weekly immersion in AI. With extensive experience in enterprise technology
I'd like to personally invite you to LEAP 2025, taking place 9-12 February in Riyadh, Saudi Arabia. For four years, LEAP has been the gateway Into New Worlds. Where technology, investment and innovation redefine what’s possible. All roads are leading to Riyadh next week, as Tahaluf brings
Welcome to the 9 new deep divers who joined us since last Wednesday. If you haven’t already, subscribe and join our community in receiving weekly AI insights, updates, and interviews with industry experts straight to your feed. DeepDive Your weekly immersion in AI. With extensive experience in enterprise technology