LEAP Impact: How Telo AI turned conversations into contracts

“LEAP isn’t just an event, it’s a sales accelerator if approached correctly.”

That’s how Sohaib Chohan (Managing Director at Telo AI) described the company’s experience at LEAP 2025. It’s a perspective that deserves attention – because how you prepare and execute your presence at LEAP determines what the event can do for you. 

Beyond just scale or visibility, what Telo AI found in Riyadh was an alignment of access, timing, and intent.

Enterprise sales often begin at a distance: 

“In most environments, you’re speaking to mid-level stakeholders. At LEAP, we were having direct conversations with senior leaders from organisations like Aramco, STC and NEOM who had both the problem and the authority to solve it.”

For Telo AI, this combination of problem ownership and decision-making power in the same room changed the nature of those early conversations. Instead of exploratory, they were active.

And the timing was right too. Saudi Arabia’s accelerated investment in AI and digital transformation meant that Telo AI’s offering wasn’t arriving ahead of demand, or behind it. It met the moment directly.

“Our solution wasn’t just interesting, it was immediately relevant. That combination of access and urgency is what turned conversations into real commercial opportunities.”

But what followed those conversations is what really made the difference.

From conversation to pipeline

Instead of leaving LEAP with a list of contacts and a sense of potential, Telo AI left with a structured and urgent follow-up plan. 

“We treated every conversation at LEAP as the start of a sales process, not the end of one,” said Chohan. 

That mindset determined their approach in the days immediately after the event. Instead of letting leads sit in the background, they built a clear system around them: 

“Every lead was qualified, prioritised, and moved into a clear pipeline with defined next steps. We focused heavily on speed. Enterprise deals are usually slow, but we created momentum by quickly offering live demos, tailored use cases, and pilot deployments.”

Rather than relying on presentations or projections, they focused on tangible outcomes:

“Instead of selling the vision, we showed working AI call agents handling real scenarios relevant to their business.”

In that move from telling to showing, they were able to build trust much earlier. 

Making the product immediate

That same principle influenced how they approached the event itself.

“The QR campaign was one of the most valuable experiments we ran. By putting QR codes on our t-shirts and linking them directly to an AI call experience, we removed friction entirely.”

It was a small intervention, but it changed the dynamic of engagement. Instead of asking people to listen, they invited them to experience:

“What we learned is that buyers don’t want to be told about AI, they want to experience it instantly.”

The interaction was simple: scan, connect, then speak. But the effect was valuable.

“The novelty of speaking to an AI agent in real time created curiosity, but more importantly, it demonstrated capability without a sales pitch.”

It also created a natural filter. The people who chose to engage weren’t passive attendees – they were people who were already leaning in, and that significantly improved lead quality compared to traditional badge scans or business card exchanges.

Lowering the barrier to adoption

As conversations progressed, Telo AI recognised that interest alone wasn’t enough – especially in large organisations where multiple stakeholders and internal processes are involved in decision-making.

Telo AI responded by reducing the perceived risk.

“A key turning point was offering low-risk pilots. This allowed large organisations to test our technology in a controlled way, which built trust and accelerated internal buy-in.”

Pilots rapidly closed the gap between curiosity and commitment. They allowed organisations to move forward without fully committing, while still experiencing real value. And in that space, there was room for momentum to keep building. 

Credibility that compounds

Entering a new market depends on more than product capability. Perception, trust, and positioning all play a role – and LEAP provided a platform to elevate all of that.

“Being part of LEAP gave us immediate credibility in a new market. When you’re seen operating at a global event of that scale, it signals that you’re a serious player.”

And once established, credibility isn’t static; it grows through association and delivery.

“Once we started working with one major organisation, it made conversations with others significantly easier. There’s a strong network effect in enterprise sales, especially in markets like Saudi Arabia, where reputation and trust are critical.”

LEAP opened the initial pathway. And Telo AI followed up with a sequence of reinforcing steps.

“LEAP essentially acted as the catalyst that allowed us to enter the ecosystem, and from there, delivery and results drove further growth.”

What can you take from this? 

Your company can take useful lessons from Telo AI’s experience at LEAP – because it highlights a way of approaching the event as an active environment. 

Here’s Chohan’s advice:

“For other vendors, my biggest advice would be: don’t leave LEAP with leads, leave with next steps already agreed.”

That principle (creating momentum before leaving the event) runs through everything they did. From pre-booked meetings to live product experiences and rapid follow-up, each step was designed to keep conversations moving.

Preparation played a central role:

“The best conversations we had were scheduled in advance.”

Execution sustained it:

“Most companies lose ROI not because of the event, but because of poor execution afterwards.”

And if there was one area to push further, it would be before the event even begins.

“I would invest even more in pre-event marketing and targeting specific accounts ahead of time. LEAP is too valuable to rely purely on inbound footfall.”

Choosing momentum, not just presence 

Some events offer visibility, and others offer access. What Telo AI found at LEAP was more cumulative than that – each interaction led to another. A conversation became a demo; a demo became a pilot; a pilot became a partnership. And each step made the next one easier to achieve.

But that sequence doesn’t happen automatically. It requires intent and structure – and speed. For Telo AI, LEAP 2025 was where that sequence began, as the first turn of a wider cycle of growth.

See you at LEAP 2026: 31 August–3 September 2026

If you’re coming to LEAP, come ready to move.

• Book meetings before you arrive 
• Build a demo people can experience instantly
• Plan your follow-up before the conversations even begin

Because being in the room is the first step. It’s up to you to define what you do with the moment.