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Why CX is key to business growth

Abdullah Al Asiri (Founder and CEO at Lucidya) started his keynote at #LEAP22 with a story that warmed our hearts. “Four years ago,” he began, “I was invited to speak at an event in Portugal.”  He took a flight to land the same day as the conference, and as it

Articles

Elevate your customer experience with Big Data

In partnership with Infobip Nowadays, data can be found anywhere, and most brands collect a tremendous amount of it from their customers. Data can be collected across multiple touchpoints, from purchase history to customer insights and even social media commentary. It almost makes us feel as we’re drowning in