![Interview: How one startup bootstrapped to unicorn status](/content/images/size/w292h164/wordpress/2023/05/558X327_Article-Image-21-1.png)
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Interview: How one startup bootstrapped to unicorn status
Pitching to investors is the in thing. Company founders are rushing to secure VC funding at an early stage – spurred on by glittering media stories about startups that are catapulted to international success off the back of VC money. Except…not all startups get funding. Not all startups even try