If you don’t know, you’ve got no chance

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This week we’re quoting Kinga Stanislawska (Co-Founder and Managing General Partner at Experior VC)

What Stanislawska said:

“The change is all about building an awareness in the ecosystem, sharing networks and seizing opportunities. There are no greater places than those where open-minded people can meet and exchange knowledge. It is not so much about driving progress in investments but putting together all sides of opportunities to generate that progress.”

What ecosystem? What awareness?

Stanislawska was answering a question we asked in this interview – about how investors can help to increase diversity in investment decisions.

She named LEAP as a brilliant place to get together and disseminate awareness of diversity; not to drive progress necessarily, but to make that progress inevitable. Because if everyone gets in a room to talk and build their understanding of why it’s important to invest in diverse entrepreneurs and startups, then diversity in investments will increase.

This is why LEAP is pivotal for KSA investments too

This week on the LEAP blog, we wrote about what’s happening in the Middle East investment ecosystem.

And it got us thinking about Stanislawska’s ideas about the value of awareness. Because if you’ve never been exposed to information about how public investment funds and international attention are creating an increasingly vibrant and robust investment landscape in KSA and the MENA region, then you just wouldn’t know.

And if you just didn’t know, you wouldn’t have access to a huge opportunity – to grow your startup or tech product in an exciting, emerging market (if you’re a business leader), or to build your investment portfolio here (if you’re an investor).

Two important things happen

So LEAP does two really important things for local and international businesses and investors.

1. It exposes people to information about the growing MENA market for tech and investments. From understanding the latest legislative changes and how they affect your potential for business and profit, to digging into national (KSA) and regional aims to diversify the economy – international tech leaders and investors will understand why this market is worth your attention. That’s good for them, and good for local business too.
   
2. It connects local and international businesses and investors, face-to-face. Having a solid grasp on the figures and analytical metrics that tell you why this is a key emerging market is one thing. But being in the place, together with local innovators, investors and government officials, gives you a real-world understanding of how to tap into this market. Local players will build relationships with international partners, and vice versa.

Basically – attending LEAP gives you the why and the how of creating business success in an incredibly exciting market for technology and innovation.

So you should probably come to LEAP 2024.

Just saying.

Read the blog: The state of investment in the Middle East

Have an idea for a topic you'd like us to cover? We're eager to hear it! Drop us a message and share your thoughts.

Catch you next week,
Richard McKeon
Marketing Director

P.S. - Mark your calendars for LEAP 2024 📅 4-7 March 2024. Want to be a part of the action?